This chart is a collaboration between Unruly Media and the IABUK. It tracks branded video content that is produced or distributed in the UK and is based on the amount of times content has been shared on Facebook, Twitter, and in the blogosphere.
About the IAB
The Internet Advertising Bureau (IAB) is the UK trade association for
digital advertising, representing most of the UK's leading brands, media
owners and agencies. Given the rapidly evolving nature of the digital
landscape, the IAB works to ensure that marketers can maximise the
potential of digital media and mobile devices, helping members engage their
customers and build great brands. By disseminating knowledge and fostering
dialogue through research, policy guidance, training and events, the IAB
aims to be every marketer's authoritative and objective source for best
practices in internet advertising.
Unruly is the ad tech company that gets videos watched, tracked and shared across the Open Web.
Positioned at the intersect of video, social, native & mobile, Unruly uses emotional audience data and
user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues.
With 3 out of every 4 video views now taking place outside of YouTube, 84% of Ad Age 100 brands already trust
Unruly to connect with audiences at speed and scale across the Open Web.
Differentiated by a unique data set of 2 trillion video views and powered by a full tech stack, Unruly adds
value by algorithmically evaluating content shareability
and programmatically targeting custom audiences. Viewability is 100% guaranteed to an audience of 1.36 billion
monthly unique users across mobile, tablet and desktop devices. UnrulyX
is the first supply side platform (SSP) for mobile video to offer scaled delivery of native ad formats and
guarantee the viewability of premium video impressions bought via RTB.
Unruly employs 200 people across 15 offices, with regional HQs
in London, New York and Singapore. Its super power is emotional ad tech. Its secret weapon is passionate people on a mission to #DeliverWow.