This chart is a collaboration between Unruly Media and the IABUK. It tracks branded video content that is produced or distributed in the UK and is based on the amount of times content has been shared on Facebook, Twitter, and in the blogosphere.
Submit your work
Make sure your agency's latest campaign is tracked. Send the YouTube link and agency credits to david.waterhouse@unrulymedia.com.
To qualify, work most be produced by an ad agency and approved for release by the brand. Movie trailers, music videos, UGC and spec work are excluded.
About the IAB
The Internet Advertising Bureau (IAB) is the trade association for digital advertising. With nearly 700 members, it's run for the leading media owners and agencies in the UK internet industry. Online is an exciting and fast-growing medium and our job at the IAB is to work with members to ensure marketers can identify the best role for online and the emerging mobile market, helping them engage their customers and build their brands.
Through the dissemination of research and the organisation of regular events, we aim to put digital on the agenda of every marketer in the UK, acting as an authoritative and objective source for all internet advertising issues whilst promoting industry-wide best practice.
About Unruly
Founded in 2006 and headquartered in London and with offices in New York,
San Francisco, Chicago, London, Berlin, Paris, Amsterdam, Stockholm and
Sydney, Unruly is the award-winning global platform for social video
advertising.
Using its award-winning technology platform MEME (Media Engagement and
Measurement Engine), Unruly has delivered, tracked and audited 1.65 billion
video views, across 2,000+ successful social video campaigns, for over 400
brands since 2007. Milestone campaigns include T-Mobile's Life's for
Sharing series, Evian's global Roller Babies hit, Old Spice’s “Man Your Man
Could Smell Like” campaign and Coca-Cola's Happiness series.
In 2011, the company received several prestigious business awards,
including the UK National Business Awards' “Growth Strategy of the Year”
and the Chamber Awards' “UK Business of the Year.” Founder and Group CEO
Scott Button was also named “Digital Innovator of the Year” by the Growing
Business Awards and COO Sarah Wood was crowned “Female Entrepreneur of the Year” award by the Fast Growth Business Awards.
In January 2012, Unruly announced a $25m (£16m) Series A investment from
Amadeus Capital Partners, Van den Ende & Deitmers and the Business Growth
Fund - the largest ever for a private company in the social video space.
Reaching an audience of 725 million monthly unique users, Unruly
distributes social video campaigns across platforms including YouTube,
Facebook, Twitter, premium publisher sites, influential blogs and mobile
applications.