This chart is a collaboration between Unruly Media and the IABUK. It tracks branded video content that is produced or distributed in the UK and is based on the amount of times content has been shared on Facebook, Twitter, and in the blogosphere.
About the IAB
The Internet Advertising Bureau (IAB) is the UK trade association for
digital advertising, representing most of the UK's leading brands, media
owners and agencies. Given the rapidly evolving nature of the digital
landscape, the IAB works to ensure that marketers can maximise the
potential of digital media and mobile devices, helping members engage their
customers and build great brands. By disseminating knowledge and fostering
dialogue through research, policy guidance, training and events, the IAB
aims to be every marketer's authoritative and objective source for best
practices in internet advertising.
Video ad tech company Unruly is the leading programmatic platform for social video advertising, powered by
UnrulyX, the first supply side platform (SSP) for mobile video to offer scaled delivery of native ad formats and
guarantee the viewability of premium video impressions bought via RTB.
With 3 out of every 4 video views now taking place outside of YouTube, 84% of Ad Age 100 brands trust Unruly's
proprietary video stack to reach and engage custom audiences at speed and scale across the Open Web.
Differentiated by a unique data set comprising 1.3 trillion video views and analyzing 116 million social shares
per day, Unruly algorithmically predicts content shareability and programmatically targets custom audiences
across video, mobile and native ad formats, with guaranteed viewability and brand safety across mobile, tablet
and desktop devices to an audience of 1.27 billion monthly unique users.
Unruly employs 190 people across 13 offices in 10 countries, with regional HQs in London, New York and
Singapore. As well as a number of accolades recognizing its technical innovation and product quality (Digiday,
Sunday Times, Braves), the company has won "Best Companies to Work For" (Sunday Times), "Best Digital Ad Ops
Team" (AOP) and has been named as the UK's #2 Fastest Growing Tech Company (Deloitte). Its super power is unique
data. Its secret weapon is passionate people on a mission to #DeliverWow.